Designing Clients Ideas
Where thoughts become reality
Have you ever had a thought that could change change your business but don't have the tools to make it come together? Imagine if you had help every step of the way.
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More than a one off design. A reliable partner.
Working closely with you and your team, I'm here to support you with the best framework and strategy to make those ideas come to life. With a mix of design, research and business focused results, clients get more than a design. From editable design files, to social media formats, clients can run their marketing smoothly once the design is set.
Is it time for a new look?
A Brand Refresh
It's about keeping the culture and the essence of the business while elevating the look, so more people are intrigued to explore what you have to offer.
With LaunchBreak, a client in the women sports online connection space, they have an incredible strong community of high level women athletes and were ready to upgrade their online presence.
We started with logo design and ultimately finished with a full brand design including website refresh, community design, SEO web optimization, and IG social media guides.
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Ultimately, their community grew by 600+ more members through our time working together and they are in a growth phase now, where they can expand within their brand now instead of always working on the look and feel.
What makes a good logo?
Logo Design
A logo is distinctive, appropriate, and practical. It stands out in your specific crowded marketplace, is simple enough to draw from memory, and be functional across various media and applications. It's doesn't describe your business, it marks it.
Parity Now was expanding their business to include an online auction for professional women athletes memorabilia and wanted a logo that reflected their main logo but had it's own distinct feel.
We approached this by starting with the main logo and incorporating the feel of a locker room to create the Parity Locker logo. After one month, the logo was complete and helped shape out their new auction site with thousands of sales upon opening weekend.
Parity Locker
Is it time to hire a graphic designer?
Knowing when it's time
Knowing when to hire a graphic designer is an important step. If you're consistently facing challenges like how to visually communicate your brand, needing professional marketing materials, or if your DIY graphics aren’t cutting it anymore, this could indicate that it is time to hire a professional.
Functional Bodybuilding was looking to contracting a graphic designer to bring a new level of professionalism to already successful online coaching website and social media. They already had a strong brand guide and logo and wanted more visual assets like ebooks, online ads, lead magnets, and social media pieces to increase their sales.
By enhancing the social media alone, their user engagement went up 200 percent on sales posts improving their sales funnel and increasing their online program conversion rates. Working together across 12 months, they were able to take on the design work and run it smoothly after the framework was in place.
Is it time for a brand kit?
Organizing the look
A brand kit is simply all the visual assets for any business to stay consistent. It's the framework to make it easier to design, create, and even hire outside help while keeping the same look and feel across everything the company creates.
Ruhl&Ruhl Realtors had a specific problem to solve with having over 300 agents, who each had their own personality and style of selling homes, but wanted the look of the overall company to remain consistent.
Across 2 years, we worked together to nail down all their brand guidelines, their print marketing, web presence, and look and feel to remain consistent, even with hundreds of contractors. If you are working solo, you might not need a brand kit. But as soon as you work with more than just yourself, a brand kit becomes a valuable tool to create. Through our time together, the moved up to the number 4 website in the midwest for a small private brokerage.
Ruhl&Ruhl Realtors
